There is a huge amount of brand snobbery.
The smaller the production run, the better the bike.
Also expensive bikes MUST be better than cheap ones. Duh.
..or maybe not? :twisted:
Ride a few, find out what you like and what suits your riding, and where you live.
Lots of older exotica completely fail in UK mud, as the clearances are inadequate. Point and shoot singletrack rockets are too harsh and twitchy for all day rides. Etc Etc.