The article says quite clearly that is not the case. Rim braked bikes were very much a part of the ranges offered but people were choosing disc models instead.
Given that purchasing patterns of new bikes shifted so quickly, it’s quite understandable that Shimano would cease production, there just isn’t demand there anymore apart from on the lunatic fringe, which is where we come in.
Given that purchasing patterns of new bikes shifted so quickly, it’s quite understandable that Shimano would cease production, there just isn’t demand there anymore apart from on the lunatic fringe, which is where we come in.