I don't feel there is enough being done given the urgency to get more cyclists on the road, or cars off it. It should be organised at national level, part of the transport policy. I think the bent is always to 'leisure' when cycling is being promoted.
We should possibly be paying people to cycle to work.
Really.
Everyone should have access to bikes, and we ought to provide them on an interest free loan basis to everyone, not just people who can access cycle to work schemes.
At the same time we ought to be penalising people more heavily for using cars on their own, or on unnecessary journeys.