The early advocates of the sloping top-tube, as seen in the pages of Britains first mountain bike orientated magazine.
When the first mountain bike orientated magazine, Bicycle Action, appeared in June 1984, there was only one sloping top-tube mountain bike shown within its pages. That was Geoff Apps' weird and wonderful Cleland design. Cleland however only had a few few more months of trading before it ceased trading due to cashflow problems. They had effectively arrived at the 'mountain bike party' far too early and were forced to leave before even the Californian designed bikes became established. Variations of the sloping top-tube Cleland design continued to be made by English Cycles and Highpath Engineering but their marketing and promotion was not as high-profile as Cleland.
By mid 1985 the new English champions of the sloping top-tube was Overbury, first with their pioneer model and then their Wildcat . In fact Jeremy Torr of English Cycles accused Overburys of being influenced by the Cleland. Overbury's marketing was involved placing monthly adverts showing pictures of the Pioneer and Wildcat from early 1986. Readers could not help but notice the different shape of the Overbury frames compared to the hundreds of flat top-tube bikes shown.
In the Bicycle Action of July 1985 their appeared a picture of a new high-tech sloping top-tube bike. It had Muddy Fox logos because they had sponsored its entry into the Man v Horse v Bike race, but was in fact made in the US by Charlie Cunningham. Just like when in 1981, a Cleland was riden up Mount Snowdon by Nick Crane, the Cunningham recieved its own minor publicity coup when Jacquie Phelan rode it to victory.
Slowly within the pages of the magazine, sloping top-tubes were being seen more frequently. Eventualy they would become more fashionable and numerous than the Ritchey inspired, flat top-tube bikes.