Back at my computer now.. .
Yes, seems it "could be Sun-Ringlé, but not a zooka". Agreed
Yes, "I'd be annoyed if I bought it as a zooka", Damn right,
and Yes, "Sun seem to be making some decent high-end stuff now", indeed, they seem to be. They have some expensive and light high-end hubs now. But they also seem to have some inexpensive and very heavy OEM stuff out there too, so tread carefully, and as stated above, it pays to research! But don't take it too hard. We've all done it.