I pretty much lived in Sharrocks as a kid, it was actually in eccleston and I lived used to live five minutes away......... I now live three minutes from where it was! Its now a interiors shop called 'oceans apart'........ I used to know James Sharrock quite well, I think the bike shop thing was just a bit of a hobby thing for him as the main family business is tractors and agricultural machinery as mentioned. I loved that shop, i remember drooling over the kleins and rocky mountains, they had a jellybean salsa at one point too! They had display cases stacked with ringle etc, I could never really afford anything in the shop but it was amazing to browse! I do remember when specialized ground control extreme tyres came out (the 2.5" ones!) a load of us got some from there, fitted them on the spot and headed round the corner to bluebell woods where we stayed well into the summers evening....... good times.
'Buy-a-Bike' has been mentioned too, I'm not sure if sharrocks stock or staff went there, but I worked there for a couple of years as a mechanic in my summer holidays from school and college. They had some great bikes back in the day, s-works specializeds and composite treks etc. but they have gone more budget orientated now. The owners are John and Pete, Pete lives in the same village as me now, nice guy.