Re:
I don't think Wiggle were actually lined up to be the main sponsor this year. I seem to recall they had signed a three year agreement which would have ended last year.
Pat said that they were in negotiations with two or three new main sponsors. Apparently Go Outdoors were lined up to come on board next year in some sponsorship capacity.
After the other unnamed sponsor pulled out at the last minute, the chief executive at Go Outdoors offered to come in a year early and effectively rescue the event from potential cancellation.
I see the new sponsor as a really positive one and it makes sense for them to push biking events bearing in mind they launched their own bike brand last year.