Back in the early 80s when I worked in the trade, the quality of Cyclo tools I saw had degraded to a pretty low point so when I saw them appear on websites I'd assumed that over the last 40 years the trade mark had been asset-stripped which made me a bit wary so I had decided to buy a Hozan, especially as I'd used a Hozan truing stand back in the day. Then by chance I came across a hardly used Cyclo threader in a charity shop so took a punt on it. The quality was good - excellent in fact, which surprised me so I did a bit of Googling. No, the company hadn't been stripped, the owning group had taken a massive risk, invested in a new factory and expanded the range.
I've probably threaded a couple of hundred spokes over the last year or so with my roller and can't see any wear on it. I tend to work on spokes in the evening while watching tv.