(Yes, that man has his own emoticon ). The worse thing is that you cannot choose what you whant, they sell what they whant. They make things uncompatible.
Even in the bike industry, a good marketing or SEO company can promote a product without any difficulty. I've owned an online bike and motorcycle store for a year and after the covid started, my sales really dropped. I needed to order advertising and promotion for my website in order not to go bankrupt. A friend of mine used to do SEO, but he later started another business and I had to find new people to do my advertising. It's a good thing I found https://blazemedia.co.uk then and now I'm confident in my profits