So specialized has trademark on a name and are telling someone not to use it because they own it, whats wrong with that? Yes I get the big fish bully bit but at the end of the day they own the trademark. What about if orange brought out a bike called an allez? Diddnt specialized make gt stop using the horst link or something because of that? At the end of the day its not really relevant that they are the big boys, they are enforcing their right over a name they have rights to regarding bikes.
that said if your name was mr macdonald and you wanted to open a burger shop would there be a massive backlash against the corporate giant for them enforcing the same thing.
that said again specialized really dont need to go down that road but they are and they are entitled to do so or whats the point in owning a trademark?