What Happened to Campagnolo?

'Functionality combines with the highest quality materials and exceptional weight to generate unparalleled performance.'

Campagnolo, behave yourself...!
 
It's true, it's a smug replica of an HR Giger designed group set. We're a long way from the elegance of the Record 10 speed Titanium which was definitively the last piece of brand new Campagnolo I'll ever buy. Shame 😭
 
I think the market for smooth polished aluminium components was drying up for quite a while before C decided to go CAD futuristic carbon/plastic matt black, er, a bit like Sram?

They were quite slow to adapt last time, c1990, and no doubt their new products looked awful to the lovers of the previous design era.

I would say Shimano adapt more frequently but in smaller steps - campagnolo seem more settled and traditional, until a sudden necessary leap into the present.
 
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