What Happened to Campagnolo?

It's clear that Campagnolo, like Shimano are feeling some serious heat from SRAM. And no wonder, it's a better shift, it's a damn sight lighter and now, because of the volt face in Italian design, it even looks better...

How did it get to the monstrous blob above from this beautiful Carbon and aluminium ten speed Record titanium?

My belief in the once completely dominant Campag hegemony is kinda in tatters.
 

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If I were to buy a new modern, no expense spared bike, I'd have SRAM. That's despite me often making SRAM jokes in the way one might rib someone for having chosen betamax back in the day.
It's the best looker. As has been said, Campag is ugly and that gloss black shine on DA is awful. In fact, without a close look it looks like 105 (nothing wrong with 105, for value and performance it's the go-to group)
 
Had six Ghibli’s but now own just four but beautifully smooth quality discs whether rear or front 😎
 
That's a proper Campagnolo great change, no doubt which gear you're in 😄
 

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