Obi-Juan
Retro Guru
I was sitting in 1995 while reading Velo Tout Terrain Magazine and I realized that everything had already changed. Indeed the UCI declared MTB a new sport, the discussion between international federations had been lost by the French and the official name would no longer be VTT nor would the official language in competitions be French + the language of the organizing country.
The magazines showed us a lot of wonderful North American bicycles and magnificent components from the other side of the Atlantic Ocean. My beloved Reynolds were changed for great True Tempers and there was no sign of Campagnolo or Mavic anymore
Our national brands had to put a sticker with the stars and stripes flag on their paintings or hire North American designers to be able to carry out good sales marketing.
Could Europe really not compete with the USA/Canada/Japan? Where were all the big brands and our magnificent European designers?
I got up and looked for a magazine where I had read something about Sachs announcing a new group: El Quarz.
The magazines showed us a lot of wonderful North American bicycles and magnificent components from the other side of the Atlantic Ocean. My beloved Reynolds were changed for great True Tempers and there was no sign of Campagnolo or Mavic anymore
Our national brands had to put a sticker with the stars and stripes flag on their paintings or hire North American designers to be able to carry out good sales marketing.
Could Europe really not compete with the USA/Canada/Japan? Where were all the big brands and our magnificent European designers?
I got up and looked for a magazine where I had read something about Sachs announcing a new group: El Quarz.