I read that article, and have mixed views.
I love the idea, but I don't actually see the 'advantage', environmentally or otherwise, over other materials.
Particularly in aesthetics, as I don't see much other than ugly modern designs with wood inserted into the whole.
Wooden steering wheels look nice, but I am partial to a steel one wrapped in leather.
I actually love the look of carbon, especially when it is laid up with the weave showing.
Wood is, for me, just another hipster trend.
Not that that is a bad thing, anything making bikes hip is great, but just not for me.
One thing that might be cool is using thin veneer over carbon. That might make super light, yet super beautiful, finishes possible.