The Clockwork is back !

is it a really daft suggestion to lobby Orange to make a one off steel Clockwork just like the old one (bear with me I had a beer after work)

be interesting just to write a letter with some names on in support just to see the response.

this isn't a clockwork.
 
is it a really daft suggestion to lobby Orange to make a one off steel Clockwork just like the old one (bear with me I had a beer after work)

be interesting just to write a letter with some names on in support just to see the response.

this isn't a clockwork.
 
i saw this on oranges site a couple of days ago but didn't have time to see if had already been shared.

my instant thought was that it looked no different to any trek, spesh et al. then noticed the wrong sized wheels, wrong frame material and then the group set and thought that either a) someone has lost the plot (or possibly those who designed & built the original clockwork now no longer have enough of a say to stop things like this) or b) its a marketing ploy akin to VW with the new beetle - take a classic and rape it until all that remains is the name & vague shape.

what put the clockwork on the classics list in my opinion was that it came from stx / lx through to xtr from the factory and was used as a weekender for normal folk & a race bike for others. the fact that this new thing is wearing acera makes me think that they soul of the company is starting to die a little - why not put the entry level model on full alivio with the upgrade option of deore rather than a deore / acera mix - put the S verison on full slx with xt as an upgrade option rather than a mix of deore / slx. and the finishing kit... standard orange oem on the basic & race face ride on the S - is there really that much of a quality jump between the two? i doubt it.

i'm in no position to buy a new bike (especially at that sort of cost for the spec you get) but if i were to be looking, orange would not be getting any cash from me for this one.
 
I can see what your saying.

Perhaps also though a deeper look was taken and a different view adopted.

As pointed out by one of our American friends with little Knowledge of the Uk scene back in the day, the original Clockwork was an Entry level bike with an entry level tubeset. It did come with spec Options, and due to its Flamboyant Race Jacket/image/ride it became the bike of Affordale choice and one that became a dominance (from a viewers perspective) at race events and on the trails, Forever Immortilising it in our hearts minds and History Books.

Perhaps, in our Modern world, with the mass expectation of Alloy at a Minimum, and the market move toward 29er, the need was here to keep up with current market demands, and not loose sight of its grass roots, hence the current example for the NEXT generation.

When you look closely enough to the above examples it is easy to say its yet another generic example, but you look close i suspect there are differences in tubing profiles, dropouts, geometry/angles etc.

Made in the far east?, yes!, like all the rest? Yes! , but just like the Original!Built to suit a markets needs and hit a Price point, Just like the Original made in the far east.

I dont think there method has changed, however uncomfortable in makes us oldies feel.. :oops:

What does Frustrate me a little though, is when a great little company like Orange, fail to see what is staring them in the face...., !!!

for example, Steel isnt dead, Far from it, you only need to see what Cotic have Achieved, a well built product (albeit, a tweeked design from a legend...IMHO) that grew a cult following.

Charge, On-One, etc etc etc, all seemed to jump on a material manufactured in the far east cheeply, when the bigger boys turned there head on steel forever. ( another Example, Trek forgetting Bontrager Frames, :roll: )

the cycle market is more segmented now than ever before, and the above Brands have filled a man made Void very well in my eyes.

Given where Orange started, (with far east manufactured steel) you would think someone would have noticed there was a growing market segment they could still continue on profitably with..... :?

Just a thought, but a shame in my eyes.
 

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It's very difficult to compare Orange with companies like Cotic. I'm sure the shift a huge amount more in a year than Cotic can aspire to.

I would however like Orange to do a top end faux boutique steel frame. Not sure Clockwork would be the best name for it though.
 
Tazio":2gtlcxq1 said:
It's very difficult to compare Orange with companies like Cotic. I'm sure the shift a huge amount more in a year than Cotic can aspire to.

I would however like Orange to do a top end faux boutique steel frame. Not sure Clockwork would be the best name for it though.

Agreed, totally but thats my point, Cotic and others have taken up that mantal, albeit a small one, but a margin none the less....! and if you were to group it all together, i think i could safetly say the margin might not be as small as you think....? Cotic/On One/Charge etc etc etc the entire Fixie Market, not forgetting all the other niches like trials/street/dirt/jump......etc etc etc,

You group that little lot together, add up uk sales figures, and in my eyes thats enough to warrant, a couple of staff, into the steel, to go to the far east and use there collective magic to bring a cool and concise range of quality Orange Products to continue alongside there range topping Handbuilt Uk ALUMINIUM worldclass full suspension line up.

but as i say its only a point of view, i could be miles off. Perhaps there was a need in our past to Bring a Range of UK HANDBUILT bikes, not far east manufactured to market, and all efforts and resources were concentrated on this. and subsequent succes in this segment did succeed VERY well.
 
hi guys, im currently building a 96/97 p7 up and replacing all parts with pace rc 36, xtr groupset (v's) and hope hubs on ritchey rims. Nearly got all parts and will of spent less than 350 quid. Surely this will perform better than new one even tho its old?

Thoughts please?

And its fun building it :LOL:
 
I'm sure the dissapointment in Oranges direction and slipping on a legendary name onto ..lets face..thiscouldbeanybikejustputyourstickeronit..will only really be noticed by those who know of Oranges history and their importance within the british mtb history

To the people it's aimed at..bearing in mind it could be an any company bike....I don't suppose it will make the slightest difference they ruined the name

If this dross keeps the company going then I can see the reasoning but the marketing department have made a snafu using the clockwork name because I feel it will turn off more lifelong customers than it will encourage new customers
 
I've no problem with the bike and I'm sure it's very nice close up. Also not bothered about the generic look as they've been doing it for years with the Far East built bikes as has every other company. In fact, how much difference was there really in the mass produced bikes we used to buy bitd? Most of them looked pretty similar bar the paint to me. My only problem with it is the name on an aluminium bike.

As for the lack of steel in the line up I can only guess it doesn't sell. Orange have always been a flag bearer for steel with a P7 being produced every year since 1993, until now. They tried a top end steel bike a few years back (R8 ) and did a limited run steel Clockwork in '07 and Prestige in '08. There must simply not be the demand for the bikes WE want or else they'd still make them.

It seems to me that they are concentrating on the hand built top end bikes which must be the money spinners and are obviously in demand. The old spirit of Orange is alive and well with these ones, just look at the options you've got. ;)
 
Just seen this :shock: ... what a shame.

I mean "O29" "E29""E9""Gringo9"... it wouldnt have been hard to give this a hark back name that was more fitting.
 
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