CRC was a super company. Everything was good about them.
They could have been bigger in the bike game than Wiggle. Wiggle saw a chance to buy them out and more importantly buy up their customer list. Massive profits in view.
But, as always, they got greedy.
Then they thought the lockdown boom would last forever.
It's OK guys like me stocking up on gear that I know will get used. It's entirely different for Wiggle to be holding £20million when the boom has ended and leisure cycling is stopping for the winter.
Silly people running the company.