After World War II, Raleigh became known for its lightweight sports roadster bicycles, often using Sturmey-Archer three and five-speed transmissions. These cycles were considerably lighter and quicker than either the old heavy English utility roadster or the American "balloon-tire" cruiser bikes. In 1946, Raleigh and other English bicycle manufacturers accounted for 95% of the bicycles imported into the United States.
Raleigh's sports roadster, or British racer bicycles were exported around the world, including the United States. The company continued to increase imports to the United States until 1955, when a rate increase in foreign bicycle tariffs caused a shift in imports in favour of bicycles from West Germany and the Netherlands. However, this proved only a temporary setback, and by 1964, Raleigh was again a major selling brand in the US bicycle market.