Retro Spud":1l3ep0b2 said:
The sponsorship deals changed over the seasons, from memory, didnt Sally and Isla race under the Zinn/Trailerbikes flag as well as others..?
What i liked about Orange was simply the Kit, i cant imagine the kit was the first thought when building the brand, but the Orange and white along with the kit was everywhere, or it always seemed so, Privateer racers and Pro riders in a field of sometimes hundreds all waiting for the gun to go off, the scramble, and then the long line of XC racers stretching for miles in the distance, as far as the eye can see.
I've commented so many times on different threads, that it gave the impression of the "dominating force", and it really did, intentional marketing or not, with sponsored riders as well as privateer racers all wearing it, it was quite a sight to behold.
It certainly did the trick, and inevitably left a lasting impression. How many UK brands are now left.....? A brand that certainly won the hearts and minds of many, for sure.