Ok, now using the full shifter range, this has helped a lot, the chain is seriously close at either end of the scale but technically not touching anything. Yes I did wonder about the position of the crank to the frame, I’ll add a photo, not familiar with type of BB but I’ll take it apart and see if I can get a spacer in there as this could solve the cable / force issue as it still won’t shift properly if routed as per the proper way (red straw route in previous photo - 10 mins and let you know what the BB looks like when off the frame!