MikeD":1chq9d6q said:
I'm not sure that Klein come into the "fallen from grace" camp. Killed off, yes, but the brand's reputation is intact.
I guess so, whereas other brands cheapened their brand to appeal to the masses. Either because they wanted to make more money (Chi-nnondale);
because they just lost the plot (Cannondale bankrupting themselves by trying to make a motorcycle); or because they were clueless and produced embarrassing crap that customers rejected (Raleigh).
So any of the brands raped by Dorrel: Raleigh, GT, Cannondale.
Most of the brands assimilated by Trek: Bonty, Fisher etc. Decent stuff, just lacks the appeal of the old brands.
And Saracen.
I agree with Perry: Saracen produced so much crap for so long, that reviving the brand now is an uphill struggle. There are so few people who remember their decent early bikes that there's very little positive brand image to draw upon.
Saracen's manufacturing is all off-shored, anyway. And they back-pedalled on getting the top end 2010 steel frames made in the UK.
So, given that there's nothing to differentiate them between other brands & the name they're reviving is a zombie, beloved of chav kids, I'd be tempted invent a new, generic brand ID and throw money at that, instead. At least you're starting from zero with a new brand & not trying to overturn years of negative image.
Kona: I still think they produce good bikes - Just nothing that I would buy.
(I didn't know about the Halfords thing: HeiHei to Halfords is a pretty harsh comedown).
Their old bikes had non-standard specs & small variations between models that showed they were paying attention to the details. Now, they have a huge & mostly un-inspiring range of: Stuff.
Contrast the reborn Salsa, who have a small range of very nice bikes with lovely detailing, designed for specialist niches. Pretty much what Kona should have stuck with, IMO.