Ex engineer leaks how marketing works in the bike industry

Re:

In case the flash plugging doesn't work (it didn't for me), here is the same video in youtube

https://www.youtube.com/watch?v=Jj0uBQ7j5c4

One of the 5S from Lean management (the Toyota manufacturing process copied by many) is standardization. Something the bike industry seems to be ignoring at their own risk.

To me personally, the development of the industry in the last 5 years, rather than enticing me to look at new bikes, has put me off from looking at them. I don't want to spend my money in something deemed obsolete after 2 years because the Product department said so.

It's bikes, not microchips!!
 
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