Marin is definitely a 'cool' brand. Thing is, boutique brands like DeKerf, Merlin, Serotta are seen as unquestionable cool, yet snobs look down their noses at Marin.That's why Marin is cool.Because without brands like Marin, making proper, decent well-made well designed bikes, the Pradas and Guccis of the bike world would simply not exist. It's yer Marins, Treks, Speshes that have popularised mountain biking throughout the World, have graced World Championship podiums, circumnavigated the Globe. It's an old Marin that's used as a pub bike. Battered, neglected and uncared for.
The very name Marin, evokes one of the most significant places in mountain bike history. How many people have started off with a Marin as their first 'proper' mtb?
Marin have also concentrated on mtbs as their products, unlike Spesh and Trek (yes I know there are Marin hybrids), and the brand says mountain biking perhaps more than most of the other big manufacturers.
Marin deserve their place on the cool wall. Because a Marin is not all about 'ooh, look how niche and achingly desirable this bike is'; it's about just enjoying mountain biking.
And that has to be the coolest thing of all.