I recall almost buying an 89 Bear Valley a long time ago - nice gloss black paint with gold decals. In the end I went for a Rockhopper and I've always favoured Specialized as a brand ever since. As I remember Marin in their steel days they were nice frames, but nothing really grabbed the attention.
A few years later I bought one of the early Mount Visions and never really got on with. I bought it on a bit of a whim, but for some reason it I found it pretty uninspiring to ride. Sold it after about 6 months and went back to a hard tail.
I'm going with uncool for the brand as a whole - having said that if a Team Ti frame came along in my size at the right price I'd be very tempted...