Best bike ever!

The Canadian Cycle and Motor Company was established in 1899, when several Canadian manufacturers banded together in reaction to a proposed Canadian facility by a US company. Unfortunately, the company formation co-incided with an unexpected depression in the industry, but the company rebounded with the emerging children's market after the Great War and settled into a long reign as Canada’s premier manufacturer of bicycles. Financial stability was cemented by entering the sporting goods market, with a successful hockey equipment line that provided the necessary continuity in manufacturing, during the winter season.

Undoubtedly, the company’s peak was the period between the World Wars. Emphasis on customer satisfaction , commitment to dealers and good management-worker relations reaped good quality and productivity on the shop floor and dealer loyalty. Most important though, the company image with the consumer was excellent.

After World War II, the company sustained it’s position thanks to the baby boom, new tooling and good manufacturing practices. However cracks were beginning to appear in the armour. Conflicts over unionization polarized the workforce and management. Marketing was shifted to department stores, which alienated the once loyal dealer network. By the time the 1970’s bike boom rolled around, the company was a shadow of it’s former self. The marque had little appeal to the knowledgeable cyclist, who was showing increased favour for the European and Japanese models.

By the late 70’s, the company was experiencing yearly losses and had to rely on the government for loans to keep itself solvent. In 1982, the name was officially changed to the CCM moniker long in use by the public. A change of ownership failed to improve matters and the company declared bankruptcy in January 1983. Pro-Cycle Inc. purchased the assets and trademark, retaining the bicycle division and selling off the hockey division.

To-day, Pro-Cycle manufacturers and markets CCM bicycles, primarily to chain stores throughout Canada. The line-up is primarily low end all-terrain, hybrid and children’s bikes.



Credit to T-Mar for the history. I don't know the guy, but he's an online expert on ccm
 
Back
Top