Thanks to Keith's advice went into Sherlock mode.
Based on this picture....
...looked into the name at the top of the window: Walter Bassett / Cycle Maker. In the 1901 census we have a listing for Walter 25 M Gt. Neph Birmingham, Warwick Cycle Frame Filer
So either he played his role down in the census or he moved up over the next few years to take over the building. Perhaps that's him in the doorway keeping a small child captive?