Still considered to be a lower-end product, SRAM turned to the racecourse to prove their merits. American downhiller, Greg Herbold was one of the first racers to use the new shifters and in 1990 he won the first UCI Downhill World Championship—putting SRAM on the world stage.
In 1992 SRAM released the Grip Shift SRT 500, its first shifter aimed at the upper end of the market. Then in 1993 SRAM made its most important sponsorship agreement to date with the signing of 1991 world champion, John Tomac. The signing of Tomac coincided with the debut of the Grip Shift SRT 500R, SRAM’s first professional-level shifter. The signing of Tomac gave the SRT 500R insistent credibility, while Tomac’s aggressive riding style and popularity provided SRAM with a much-needed marketing vehicle. Success on the racecourse continued with Greg Herbold using SRT 500R to capture the NORBA National Downhill Point Series, while Giovanna Bonazzi claimed the Women’s Downhill World Title.
If 1993 was considered a success, the 1994 season was spectacular. Grip Shift shifters virtually dominated the race circuit, with Missy Giove and Francois Gachet laying claim to the downhill world titles, Alison Sydor and Bart Brentjens capturing the Cross-Country World Cup and John Tomac winning the NORBA downhill title.