What Happened to The French: Fin d'une époque?

Vitus. There was a time when I'd have killed (ok, you know what I mean) to own a Carbone 9 with Kronos forks. Even now I wouldn't turn one down given the chance.
 
Like in many other industries, small companies have little chance of surviving against the power of economy-of-scale and Big Marketing.

In 2014 I witnessed an interview with Valentino Campagnolo in Belgium. He was being harassed by the interviewer: "Why don't you make a better effort to compete with Shimano's excellent 105 group?"

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Valentino Campagnolo being grilled in Ghent

His answer was as clear as it was ominous: "We don't have the development resources that Shimano has, so we focus on the markets we have a position in." Or words to that effect.

Fast forward to 2024, and Campagnolo is gone from the World Tour ...
 
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