I think it's pretty bizarre that the likes of Mavic (who were producing really world class group sets) couldn't get a decent foothold in the global market. I remember getting my first Mavic SSC part group: chainset, derailleurs and thinking 'this is SO much better than Campagnolo!' It's genuinely surprising that a few of the bigger manufacturers (Simplex, TA ect) didn't get together and really produce a complete group (with perhaps Corima wheels) at the end of 80's. I know Mavic kept on trying but it seems they just gave up. Was it because they couldn't produce Ergo Levers (I know that when Sachs released it's New Success group they had to use Campagnolo levers, rebranded)
They could've really taken on the Japanese at their own game, and had a decent stake in what's become a very strong global market.