Anthony":1a50xxg6 said:
There’s a big difference between the concepts marketable and mass-marketable, because the small, one-off builders tend to exist to serve a market that is not served by the big builders.
Well, yes and no. In practical terms the small one-man-band custom builders have never been big enough to market themselves effectively, and their total market share - especially in the MTB world - was always tiny, not least because (as you note) British framebuilders have tended to remain faithful to construction methods (lugs and fillets) that were looking distinctly oldfashioned by the mid nineties - if not earlier. Fuquay was TIG welding steel, and Omega too. Both are out of business now.
That's why I suggested it would be more interesting to look at those framebuilders who
hadn't built an MTB. For most of the nineties and well into the noughties it seems to me that framebuilders were happy to take on whatever paid the bills - repair work, refinishing, and the occasional custom build - with touring bikes being the bread and butter.
Hence in the US, there are probably as many small builders of steel frames now as there ever were.
I think there are probably more today than there were ten years ago, but time will tell how many of them stay the distance.
They thrive making steel frames precisely because it lost popularity and the range of choice from big builders narrowed so much.
There's certainly an increase in numbers, but I'm not sure how many are really thriving. I used to subscribe to the framebuilders e-list, and the constant refrain of a number of well-established builders (Bruce Gordon, for example) was this: do it because you love it, or do it as a hobby, but don't do it if you hope to earn more than minimum wage in the medium term.
Certainly, though, the over-specialisation of the mass market created opportunities for the smaller outfits - and the likes of Surly, for example. But I don't think it would be unfair to say that steel was moribund before Surly and the rest brought it back to life. Looking for a quality steel bike in the late nineties, the choice was between custom and second hand, with very few exceptions.
And ironically, although aluminium is so popular, few small builders offer aluminium frames as they have little demand for it.
True. It's also expensive to set up the necessary heat-treatment equipment compared with steel.
There’s a huge contrast between small builders in the UK and the US though. British hand-built makes tend to be old and stuck in their ways, they are all fillet-brazers and almost all of their demand comes from road frames. In the US, the position is completely different and far better. Small builders are almost all much younger, they almost all TIG-weld and very few braze, their designs are more varied and imaginative and there are plenty of builders who concentrate mainly on mtb. I guess the differences reflect the greater wealth of the US and the much larger number of people who can afford a custom frame.
For me the bigger contrast is in the existence in the US of smaller, premium brands like Waterford, Serotta and IF. I can't think of a UK equivalent. Many of the new, young American artisan builders are also favouring lugs and brass over TIG - much like Robin Mather in the UK. But the absence of TIG among the UK builders is striking.