It is incredibly easy drinking and when cold it goes down easier than a fizzy drink. A drink which is fantastic and rejuvenating if you don't chug it down like I do, but I believe its reputation has been reduced to a mixer drink, which is a shame. In the same category of anis heavy and liquorice adjacent drinks, a favourite of mine is a Danish salty liquorice bitter called Nordsø bitter (northsea bitter) and its astonishing. My better half who is British believes its an abomination as liquorice in her view shouldn't be salty.
If you make your way up north sometime give that a go as it'll blow your brains out literally by spiking your blood pressure tenfold due to the sheer amount of salt in it. Nevermind the 34 percent or whatever.