i have to say i feel the same, they re-used the hei hei name as a full suss, i think that was a mistake aswel.
i'm not saying this is a bad frame, certainly not my cup up tea but i think that using the explosif name is wrong.
what does surprise me though is the ISCG mounts on the BB shell, which suggests a more abuse orientated bike, but titanium tends to be bought by more XC orientated people, also by people who can afford titanium, meaning not usually younger people, younger people who might want the ISCG mount might not beable to afford titanium so to me the ISCG mounts seem pointless.
on another note, i hate adjustable drop outs with a rear mech mount, screams indecisiveness from the designers.