The bike manufacturers got very greedy during Covid, prices in general have risen by up to 40% with downgrades in specification, two typical examples Specialized hybrid with high tensile steel fork for £650, Cannondale hybrid with rigid fork and Shimano Altus rear mech for £850, neither of these bikes even had Shimano crank sets or Shimano disc brakes, no one wants to buy new as you can get mint condition bikes on Marketplace and Ebay for about 65% less than retail prices, I do really feel for the small independent bike shops, in the end consumers will always vote with their feet.