Yeah, for MTB Moots has had a strong name / following. This article from 2021 is interesting. 60% of what they sell is gravel and <2,000 frames a year.
https://www.cyclist.co.uk/in-depth/moots-titanium-bikes
I wonder how they feel about the current climate? Maybe Moots customers are not like those that drop $10k on a road bike only for it to be passe 18 months later. As in, the rider really wants a Moots, not just something bling and therefore, they’ll get through a downturn on brand loyalty?
Good article. There is an oddity that companies doing "luxury" often survive a downturn. Don't know if it's to do with the richer getting richer and the poorer getting poorer, but it is how it is. Concerns anything from handbags, cars, to booze.