so USE are rebadging . . .

[jonnyboy666]

back to USE!

i like USE, but a few years ago the rebadged to "Ultimate", i follow them on Facebook, and they're sharing posts about "we're back" and now displaying the original "U.S.E" logo, i think this is good because essentially "ultimate" was a new brand and kind of ignored their history so i think this is a good thing.

thoughts?

 

[bikeworkshop]

As "ultimate sports engineering"

it doesn't seem too bad to change from u.s.e. to ultimate
- they might have found that Internet searching was no good on use?

(I pity Upgrade!)

But now they've changed back, it must be that u.s.e. actually worked better.

That little flouro green/red/yellow logo on parts and stickers is genuinely iconic, great to have it back

 

[slimjoe]

I have used USE stuff on retro and modern rides. The Vybe seat post is a godsend for taking the knocks from a middle aged spine. Love also the original logo as already said it’s iconic

 

[markoc]

Love USE stuff. Bring back purple seatposts!!

 

[BlackCat]

I actually find USE is the most painful of all retro brands to hunt on eBay. Type it into the search and you get “used womans underwear” in the drop down.

Or at least, I seem to