I see your dilemma. You will never compete with the pile it high, low margin, bulk sales guys....but you still want to catch the odd customer.
Honestly, I would stop selling bikes...its s big blob of cash to tie up and if the year ticks over, its old model stock....suddenly worth even less.
People now seem to work entirely from reviews....to the point that my local specialized shop was almost affronted by my asking to ride a bike! "Why..its got good reviews" .
How about offering set up, bike fit, first service type arrangements for buyers of new bikes....
Honestly, I would stop selling bikes...its s big blob of cash to tie up and if the year ticks over, its old model stock....suddenly worth even less.
People now seem to work entirely from reviews....to the point that my local specialized shop was almost affronted by my asking to ride a bike! "Why..its got good reviews" .
How about offering set up, bike fit, first service type arrangements for buyers of new bikes....