Yessss, Halfords, once a place to get good stuff, way back, now a place that don't even stock a basic rotor arm and dizzy cap for a bog standard Corsa as I found out recently, Halfords do indeed suck and the bike mechanic I came across there was questionable too.
So Halfords, it going downhill, will effect what it sells and if Saracen are there, they will pass on their shoddy name. But it was Halfords where I first saw the Saracen range back in '92, a lovely grey tufftrax I took a liking to instantly and a multi coloured e-stay with magura brakes, that I loved, but was waaaay out of my price range. All my pals had Marins and Diamond Backs, I got a Saracen, true temper avr tubing, it was class compared to the pals bikes, I suppose a typically conservative British bike. At the time I got a 26 lb traverse elite with full XT for £465.
What I found even then, the mtb lust was for American bikes, Saracen at my mtb club, '' the woollybacks '' were scarce, but out on rides, it never failed, neither did the Orange bikes, they earned my respect.
Maybe it is the package mentality, a complete bike to the liking for a set price, to me, it was always the priority being the frame set and everything else that hangs on it can be changed to personal taste, but then I before mtbs, bought frame sets and built bikes from there.
Having said all that, I have seen some very poor looking saracens in recent years, full suspension with paint flaking off and rust beneath, plastic componentry and steel chain rings.