Very sad news indeed. I have always had a soft spot for SAABS and ha e rallied 96's on and off for the last 10 years. I even had a stretch working for SAAB UK when I moved to the North East. I've always been a fan of the 900 Turbo and it's raw older sibling the 99 ( remember, THE first mass produced Turbocharged road car!)
They were a wonderful brand before the takeover- quirky, different, well built and very tough. Remember that SAAB gave us so many safety firsts- Side impact bars, dual circuit brakes, seatbelts, colapsable steering columns etc. Next time you crash a car thank SAAB that you will probably survive.
I hope they do pull through. They deserve to survive. The problem has been that they have not moved with the times. The 95 is so old it's started to smell of wee and that face lift a few years back made it look even uglier. BMW learnt years ago how to make big cars sexy= appeal to new generation of buyers. SAAB and Jag et al, have relied on it's loyal customer base too much- an aging group of people, at the expense of attracting younger trendier types.
if the brand is to survive it needs a new model range and a very aggresive marketing approach to win over a new generation of converts. Problem is that that costs mega bucks and if they are in the shit it doesn't look like it will happen.
I hope they make it!
Si
They were a wonderful brand before the takeover- quirky, different, well built and very tough. Remember that SAAB gave us so many safety firsts- Side impact bars, dual circuit brakes, seatbelts, colapsable steering columns etc. Next time you crash a car thank SAAB that you will probably survive.
I hope they do pull through. They deserve to survive. The problem has been that they have not moved with the times. The 95 is so old it's started to smell of wee and that face lift a few years back made it look even uglier. BMW learnt years ago how to make big cars sexy= appeal to new generation of buyers. SAAB and Jag et al, have relied on it's loyal customer base too much- an aging group of people, at the expense of attracting younger trendier types.
if the brand is to survive it needs a new model range and a very aggresive marketing approach to win over a new generation of converts. Problem is that that costs mega bucks and if they are in the shit it doesn't look like it will happen.
I hope they make it!
Si