Risk ... the aims of mountain biking, the purpose, the vibe ...

@Cloverleaf great post - and a lot of the bike stuff is pushed by the mags / review sites which unsurprisingly need advertising from brands. Reading some of them you'd conclude you need 6" of travel front & rear just for the ride to Tesco Express for a bottle of Monster.
To be fair, I've seen how some of those guys ride; they need a 6" travel bike to make up for the complete lack of talent 😂 It was always funny listening to those ones talk bollocks at press launches/camps etc about how such and such product was really ground breaking and they could feel how good it was etc, all while struggling to make it down the trail we were riding to get access to the proper stuff. In general the British guys were batting a higher average standard than most, but there were still a good number of donkeys even then, some quite well 'respected'. Then again I've also ridden with some exceptionally talented riders/writers over the years and had a lot of fun riding cool trails on some amazing products.

The other thing is that magazines, sites and manufacturers want the high end and trendy stuff to be visible to act as a halo for the brand. This means the lower level stuff, the 'boring' stuff, just doesn't get the air time because it doesn't maximise the free advertising they're getting. Take a car analogy, what will sell a magazine better on the shelves; the 1.0 poverty spec fiesta in bargain white, or the latest brightly coloured supercar? Someone wanting to buy the former will go for the former, but most people buy and read these things for something to do rather than practical purposes and will be drawn in by the magpie effect. I had reviews get 100k page views in the past. Was the product ever going to sell that volume? Just look at the number of views real car channels get on YouTube where you've got some talented mechanics manufacturing parts and building something unique (likely low views), vs some daft blonde bint in hot pants talking seductively about a Bentley (usually a bunch of randy old men going 'ooh, I'd like to swing a leg over that')? 'Sex' sells, whether overt, covert, or just some inanimate object to lust after knowing you won't ever own it. The problem is that this then means people getting into the sport sees all the focus on one thing and thinks it's all there is. But then when has any sport or hobby been sensible? How many years have we had anodised colour matched trinkets that people like to add to their bikes vs spending money on stuff that will actually make it better, like suspension tuning (or even servicing!), or rider coaching?
 
@Cloverleaf great post - and a lot of the bike stuff is pushed by the mags / review sites which unsurprisingly need advertising from brands. Reading some of them you'd conclude you need 6" of travel front & rear just for the ride to Tesco Express for a bottle of Monster.

Not too far from the truth, for a brief period of time I can remember the Kona Stinky basically being a badge of honour/the first "proper" bike people would buy when they got their first apprenticeship, job, etc - must've seen the same handful of early/mid 2000s models change hands 20+ times, yet at most they got used for light xc and never left the 1 mile radius of our town. Same thing happens these days with kids/teens having full sus Boardmans, Polygons, even Santa Cruz in some cases and they're relegated to just doing wheelies in empty car parks 😂
 
And as mtb geometry evolved into
" back of the car to the bikepark"
those wanting to go exploring took to gravel bikes.

MTBs were "all purpose" in the mid90s, but as they became more competent offroad, they became less "all-round"
Not sure that's entirely true as plenty of modern bikes can be classed as all-round, such as the Specialized Epic Evo. I don't have an XC or gravel bike atm but my Pace hardtail or Orange full suss are more than capable of XC days out even if they'd prefer to be biffing Bike Park Wales. Switching tyres makes a huge difference.
 
I'm going to struggle to make a humorous summary of
"the history of mountain bike design, development, marketing and use"
in 41 words, but I think I did OK🤣


My point boils down to this:

MTBs started with a simple design concept, but as the market developed, the products diversified.

RetroBikers are drawn to the earlier, and simpler designs.

(But not exclusively so, as @brocklanders023 points out)
 

Latest posts

Back
Top