These seem to be the latest new wonder thing. They worked so well the first time, they've decided to flog them again to a new crowd. Tried one on my old Marin, bitd, before seeing sense after a week or so.
Egg rings were oval, Biopace were a rounded rhombus. Biopace were totally incorrectly aligned where as egg rings were spot on. I used them in the 90s and am still using them today (albeit newer ones), sadly Chris Bell has stopped making them now: