Good looking bike but I reckon for use in the UK they've missed a trick in having no mudguard fixings (you could fit raceblades but they are a compromise really) - if there were some it would be a really versatile, year round commuter/pub bike.
The market for this sort of bike is pretty rammed at the moment so I think there will be some secondhand bargins to be had as people try ss/fixed, decide it's not for them and sell on.