Now if only I had a job.
"Isn't modern bicycle technology absolutely wonderful?"😍
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My new Hope Tech 4 brakes are better than mechanical disc brakes, mainly because they have purple bits on them.
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I still struggle to see what technology actually means within cycling. The CAD behind the hyperglide cassette is an obvious one but the rest is very basic engineering and mechanics.
The slightly twisted teeth of old Sachs and Uniglide cassettes / freewheels work really well with a chamfered chain and index well.
Di2 is definitely tech though, proper tech. It has the sort of shifting that is like those walking robots that get pushed over and creepily get up again, you can't make Di2 do something wrong. I feel very much like I'm some sort of steampunk engineer when sliding gear cables through. There should be polished brass involved with mechanical gear sets!
Back to the boring, tech is definitely in the process of churning out identical frames and components all to an acceptable standard whilst maintaining an air of hierarchy. But still all paired down to extract as much profit as possible
As mentioned many times before, cycling as a business is shite, not when a product can last half a century with the minimum of servicing - who'd want to invest in that as businesse model?
Looking back at at a century of advertising, the amount of 'stuff' the cycling enthusiast could buy. Some of it looking very familiar as old ideas are revisited.
So, the marketing is where the clever people sit. Who cares if some dry engineer comes up with a brilliant long lasting product, where's the profit in that? How can investors get a return if Product X is so good? It's back to the drawing board figuratively and literally to come up with something that generates guaranteed income. By playing on insecurities, income is generated for a product we don't really need but if don't have the right one, you, sir, are a loser.
The slightly twisted teeth of old Sachs and Uniglide cassettes / freewheels work really well with a chamfered chain and index well.
Di2 is definitely tech though, proper tech. It has the sort of shifting that is like those walking robots that get pushed over and creepily get up again, you can't make Di2 do something wrong. I feel very much like I'm some sort of steampunk engineer when sliding gear cables through. There should be polished brass involved with mechanical gear sets!
Back to the boring, tech is definitely in the process of churning out identical frames and components all to an acceptable standard whilst maintaining an air of hierarchy. But still all paired down to extract as much profit as possible
As mentioned many times before, cycling as a business is shite, not when a product can last half a century with the minimum of servicing - who'd want to invest in that as businesse model?
Looking back at at a century of advertising, the amount of 'stuff' the cycling enthusiast could buy. Some of it looking very familiar as old ideas are revisited.
So, the marketing is where the clever people sit. Who cares if some dry engineer comes up with a brilliant long lasting product, where's the profit in that? How can investors get a return if Product X is so good? It's back to the drawing board figuratively and literally to come up with something that generates guaranteed income. By playing on insecurities, income is generated for a product we don't really need but if don't have the right one, you, sir, are a loser.
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Purple is clearly better
Fact.
Incidentally, when I fitted the original Hope hydraulic as a front disc back in 1995, I didn't need to do anything further for over ten years. Only when deciding to change a set of pads did I notice that one of the pistons had seized. Then around the same time both hub bodies went 'ping', the rear lasting until 2007 or so.
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Just built a new modern bike up and swerved electronic shifting after hearing there's a slight delay between pressing the button and the gear changing (Sram AXS). I think that would annoy me and have never struggled setting up cable gears so couldn't see the point in spending so much more. Being a luddite I obviously went with Shimano XT.
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Yep, fact.
They're great brakes tbf. I've also had a pair of Tech 3's for 7 years that have not needed touching except for pads. Those are blue so obviously not as good as the purple ones.
bikeworkshop
Old School Grand Master
Just wait.
5 years max.
Purple looked great in 94, by 2000 it looked rubbish, kids bikes only, then in around 2020 it was back, looking cool.
Once the Wannabes have their bikes festooned with purple again, blue will look class.
MattiThundrrr
Kona Fan
Impossible to copy, they discontinued the cloth you're cut from.
bikeworkshop
Old School Grand Master
You've not gone string have you?
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