Helmets

[Salsprocket]

I hear that the Advertising Standards Agency (ASA) has issued a directive to Cycling Scotland that requires them to only feature cyclists who are wearing helmets and refusing to authorise a television advertisement which showed a rider without a helmet – claiming that to do so would be ‘socially irresponsible.’
Anyone else heard about this?

 

[lumos2000]

good to see your avatar is complying

 

[stewlewis]

http://www.bbc.co.uk/news/uk-scotland-25926572

Idiots, cyclists are not all mamils. Those annoy me. Club type riders, especially in the US who refer to safety campaigns so they can 'just participate in their sport safely' without RTAs. Your average Subaru driver doesn't participate in their sport on the public roads.

I also hate the cyclist image portrayed in the media and not just the 'someone who rides a bike image'.

Cycle safety campaigns ain't worth the fuss, even cyclists don;t know what they want.

 

[joe careless]

this man wore a helmet, died and the man that caused the accident has got off http://www.bbc.co.uk/news/uk-england-hampshire-25949342
I find it truly, truly retarded the whole ASA thing, I mean no matter how much lynx I use the hoards of lust filled women are not breaking down my door :facepalm:

 

[highlandsflyer]

It was rather daft to portray non helmet use in a safety campaign.

 

[Ivo]

Even worse with this campaing is that ASA requires the cyclist to be in a dangerous road position.

 

[Anthony]

The ASA has now withdrawn its ruling.