If you use your brakes (advisable), wear is unavoidable. Soft compound pads are only going to prolong the inevitable and necessary.
The uneven wear/wear pattern is what makes a rim look undesirable,so If you are looking to keep the rims looking good from the get go, what I'd probably do is take off the anodised layer completely and create a uniform silver braking surface on each rim by using a light abrasive pad or paper on the surface while spinning each wheel until you get to the desired finish. Sounds crazy in theory, but you end up with a nice silver hoop on the outside and avoid that ugly period where the finish is wearing off.
The uneven wear/wear pattern is what makes a rim look undesirable,so If you are looking to keep the rims looking good from the get go, what I'd probably do is take off the anodised layer completely and create a uniform silver braking surface on each rim by using a light abrasive pad or paper on the surface while spinning each wheel until you get to the desired finish. Sounds crazy in theory, but you end up with a nice silver hoop on the outside and avoid that ugly period where the finish is wearing off.