Ah, wonderful Wikipedia!
I was thinking more on the lines of Eccentricity (Mechanical), rather than (Mathematical). However, we are both right, though you'd win on points.
Yes, Chris uses the ratio between the major and minor axis, and presents it as a percentage. As an example, I had Chris make me a 100% EggRing. I can't remember the exact number of teeth, but I seem to recall that the minor axis gave a rough equivalent of 18 teeth, and the major about 29, it was fitted to a trials machine and worked extremely well at very slow speed. Anyway, the point is that 100% ovality (as Chris refers to it) gives a major axis twice the length if the minor.
I seem to recall discussions on eccentric (mechanical) fitting of chainrings, but it quickly became obvious that the idea was hopeless.
Large and successful manufacturers are perfectly capable of taking a cock-up from conception through to design, prototype, manufacture, marketing, supply, press and publicity, before eventual product withdrawal after selling lots of said items to the gullible, leaving some of us wondering how it all happened...