Very funny to read that most here vote uncool because of the quality. In my opinion those two things are not even remotely related, a good example that was given is the M3 and M5 (which btw I think are mega cool...). The heritage discussion is a bit more confusion, as I think that being an older brand makes you often uncool (as cool is often defined by younger generations who want new and fresh (again, often regardless of quality)), but being here at Retrobike does change this somehow.
In that respect, I don't understand the analogy made with Rover and MG, as these are real classics even though quality wise they have been always inferiour to other brands like the germans. I certainly have great appriciation for them, even though I had major problems with my XJ (same crap), but on the look out now for an SD1 (o yeah, shoot me...)
That all said, cool is a statement that is defined by a group and not an induvidual, so I only can say: I love them! Cool vote from me!
btw, I ride my Maxlite HT3 with pride for the past 10 years and it perfoms very well.