To me it was cool BITD, when all you could think about was the next shiny anodised bit for your bike or the next trail you were going to find. Nowadays with those stupid 29er clown bikes and "jump bikes" and all the hideous variations therein its pretty lame. I watched this show on cable TV called Drop in or something, saw it on the schedule and thought ooh mountain bikes, sounds ok.. Wrong! It was some spotty oiks proudly sponsored by some no mark bike brand doing "free ride" stuff... Since when did going to the shops on your bike become free ride FFS!
Retro is where its at, we had halcyon days when we were all part of something great, Mint Sauce, Jez and his bunny hops, Dirt videos and everything anodised! I look at the new bikes and think "try hard"