Re:
Undoubtedly. And the one they're calling a mountain bike is £1,200! They're clearly targeted at those who are already cycling enthusiasts but finding ageing is making it difficult, not trying to win new converts.
Still, a new Marin Pine Mountain costs about £1,000 and weighs 14kg; the Islabikes one weighs 10kg. And I like the fact that they're trying to do something positive for that age group. Perhaps they might inspire some cheaper alternatives that copy some of the design features.