Great video. I started off being sceptical as I don't think the bicycle industry is the most offensive when it comes to built-in obsolescence, poor recycling, lack of sustainability practices etc. But by the end, I was thinking that the bike industry could lead the way for other industries and become a poster child for the circular economy. It's small, often filled with boutique practices that people are willing to pay more for and probably has a user base which is more interested in sustainability than other sectors. That wouldn't tackle the big box stores shifting BSOs, but I suspect it would much easier to get legislation through targeting the bike industry than say others because it would be regarded as relatively insignificant and have few counter lobbyists.