Well, we all burn the stuff, all rush out to upgrade to the latest plastic toy when our contract allows, all help ourselves merrily to ore than our share of the planets respirces, so none of us are really innocent. People make a noise but aren't prepared to actually do anything themselves.
Most folk are incredible hypocrites on the subject, like John Kerry, who owns a private jet and shares in a private jet leasing firm, being made the US clinate envoy. Or the head of Stinky Wellington driving her elderly and smokey diesel car from Gloucester to London and back every day for 2 weeks to participate in climate protests. Or the Just Stop Oil protesters fly tipping a load of plastic waste on a farmers land in Warwickshire...those who make the biggest noise tend to be some of the worst offenders, and doubtless thouse having a pop at British Cycling and Shell are no different - all talk.
Meanwhile some of us just get on with it, don't own cars, grow as much of their own food as possible, have heat pumps, capture rainwater for summer cultivation, and we dont waste our breath. We quietly lead from the front while the noisemakers carry on polluting as badly, if not worse, than anyone else. As Mandela illustrated, making a noise doesn't get you what you want - setting an example of quiet dignity is the way to change things. Shell can sponsor who they want, complaining about it wont change a thing - not buying their products by reducing our consumption of fuel, plastics and nitrate felriliser will. Those being critical in lieu of actually doing something themselves would do well to remember that.