Mr Roget says: "We have 130 years of experience and knowledge in perfecting inflatable structures like pneumatic tyres. Airless technology is very recen...''
*Record scratch
*Freeze frame
''Yep, that's me, caught in the middle of more bullshit''
You have to despise the way industry continuously attempts to recycle old ideas and package them as new or ground breaking, cycling is just one of many repeat offenders.
What they are really trying to do is pretend that these aren't wholly solved technologies while desperately concealing the fact that they have run out of genuinely new and interesting ideas. R&D leads scouring old encyclopaedias and magazines for inspiration (AKA ideas) to rip off and use to secure budgetary extensions.
it's always the big boys who do it too, corporatized and stale mega corps with nation sized annual turnovers to maintain, and without a real garden shed genius driving innovation I guess they really have no choice but to gobble up and excrete already abandoned ideas. And what is saddest of all is it works, certain people lap this garbage up, we will see hipsters on their £3,000 airless tyres cruising around the city, filming themselves on their i-phones on a stick, until they figure out that the absolute last thing any multinational corporation wants to do is stop you from buying replacements, and that when these fail on the road a band aid and a pump ain't gonna get you home.
